SONXPLUS WAS AT CES 2022 SONY 2022 news.

The Japanese company Sony never stops conquering new markets, as a proof, they unveiled like a frim card, an electric car as nothing will stop them!

Yes, you read that right, in the medium term you will be able to buy a Sony car.

I'm not a car reviewer so I'll leave it to others to describe this incredible surprise. Instead, let's talk about home entertainment, and the products that have always been at the heart of the company, TVs, soundbars and the integration of these with Sony Entertainment, another successful division of the brand from the rising sun.

And here we go!

NEW IN 2022 THE MINI DEL.

After introducing the neural XR processor last year, Sony has taken the optimal use of the powerful AI machine that is the XR by storm. With smaller backlight LEDs, Sony will now be able to tackle details such as optimised contrast.

Not unlike Samsung's mini QLED, this approach remains a guarantee of success in the quest for the most realistic images...

The XR cognitive processor seeks to adapt the image to the perception of the human eye. With more realistic colours, the better-defined contrast brings us to an immersive, almost cathartic experience in front of the work observed.

To achieve this feat, a by-product of the BRAVIA XR called 'BMD' for XR Backlight Master Drive is used. This process continuously analyses the scenes produced to offer a backlight that is better adapted to the different areas of the screen. The presence of several LEDs in the mini version, allowing a significant gain in this respect.

NEW AND IMPROVED IMMERSIVE SOUND.

The suite of features offered to achieve enveloping sound is not revolutionary, but it does the job so well. Sound powered by speakers placed behind the screen allows you to become one with the action.

The Acoustic Multi-Audio Experience gives you crisp sound with accurate character dialogue propelled from the screen. The realism of the voices will always make the difference between an unconvincing experience or a cinema-like feeling of presence. Sony gets an excellent score here.

Another approach from Sony (champion of acronyms) is 360 Spatial Sound Mapping, a process that uses artificial intelligence to give you the right sound regardless of where you are in the room or what furniture you have.

Finally, the Acoustic Center Sync will use the TV's speakers as the central hub for the brand's* soundbar sets.

* Some models consult a qualified advisor.

ARTIFICIAL INTELLIGENCE MONITORS AND OPTIMISES!

2022 sees the return of camera sensors and microphones integrated* into the TV set.

The cognitive XR processor in conjunction with the Google TV platform (Android TV) as well as the new Bravia Cam and its built-in microphone, monitors your environment to constantly adjust the TV's performance. Whether you're sitting in the centre left or on the floor, the Bravia XR TV detects this and adjusts the sound and screen performance accordingly. Thanks to motion detection technology, you don't even need a remote control, you just raise your hand and a virtual control will act according to the movement of your hand!    ...Of course, the more traditional among us will state their commands verbally in the form of "OK Google turn it up", but where will progress stop?

Another automated monitoring benefit is the Netflix fine calibration function via a built-in sensor, which will adjust the brightness according to the ambient lighting and the clarity of the projected scene.

For game lovers,

The XR AI will detect what you are doing with your TV and adjust the response time according to the game selected.   ...With 4K resolution and a 120 Hz cycle, no more blurring of fast movements. In addition, the use of the mini-del on the best models will give you better defined game images.

SONY TAKES THE ENVIRONMENT TO HEART.

For 2022 and beyond, Sony will use the BRAVIA CAM camera to adjust screen brightness according to ambient lighting to save wasted energy. Among the initiatives that could make a difference, a new material called "SORPLAS" made from recycled plastic will be used to build the chassis of its TVs. The use of SORPLAS alone will reduce the footprint of plastic on our environment by 60%...

SONY 2022 MODELS

Z9K Series

The Z9K series is the pinnacle of technology available in 2022. It combines 8K reproduction with the use of the XR Cognitive Processor Mini LED and the BRAVIA CAM with artificial intelligence. 8K will definitely be the future, its rollout has been delayed by the pandemic, but expect to see more and more video equipment on the market. At the moment, you can watch 8K on YouTube. In Japan, 8K has been commonplace for almost 4 years!

X95K Series

Here we get the same technologies as on the award-winning Z9K, but in 4K. Like many of the Japanese brand's other high-end models and series, synergy with Sony soundbars is built into the XR cognitive processor. The mini LED ensures near perfect contrast.

 X90K Series

The entry-level XR designation preserves the main quality with the cognitive processor and live panel backlighting. The popular formats will be represented in 55, 65, 75 and 85 inches. Excellent price-performance ratio. 

A95K Series

First use of the new QD-OLED principle. QD-OLED is the technology that stole the show at 2022. The image is almost 3D-realistic with a brilliance never achieved by regular OLED... QD-OLED is the marriage of Quantum Dot technology and the OLED organic diode display. A marriage made in heaven!

A90K Series

Available in small 48" and 42" sizes, the 90K is part of Sony's Master Series. For the ultimate gaming monitor or to treat yourself to the best of the best in a space-saving format, this TV is for the purist in you!

80K Series

The 80 series is back. It remains by far the most sought after by OLED enthusiasts.

This year, it will be possible to enhance its performance by adding (like all the above models) the BRAVIA CAM.

Definitely one of the most impressive images for the price.

* BRAVIA CAM: Included with Z9K and A95K series optional accessory available on all other series.

THE FINAL WORD.

Sony remains a leader in an ever-changing world. This year it is notable that only the best of Sony's expertise is being marketed. There are no cheap and outdated products here and I think it's a great idea! When you are called Sony, there will be no worse decision than to try and compete with the many low-end players on the market. The name Sony is synonymous with excellence, the decision to preserve its value is well informed. 2021 and now 2022 will go down in history as having been great years for the brand.

Enjoy the 2022 TV season.

Stay tuned!

Christian.